Hala Creative is a one-person studio run by Hisham Hassan. I build brand identity, websites and AI-generated video for businesses across Saudi Arabia and the Gulf — and I teach in-house teams to produce the same work themselves.
Most studios sell you the output and keep the method. You can have either one here, depending on whether you want the work done or want your own team able to do it.
I take the brief and deliver finished work — identity, site, campaign, content. One person, start to finish, no account layer between you and the desk it gets made on.
If you have a marketing person already, the faster route is often teaching them the production stack rather than outsourcing it. Sessions are built around your own brand, using your own assets.
Five things, done properly, rather than a list of twenty.
Logo, palette, typography, and the rules that keep it consistent once other people start using it. Delivered as a system, not a folder of files.
Read moreFast, hand-built sites that load quickly, read clearly on a phone, and are structured so search engines and AI assistants can both parse them.
Read moreProduct films, social ads and campaign content generated and directed with AI tools — at a volume and cost that traditional production cannot reach.
Read moreBeing found on Google, and being cited by ChatGPT, Claude and Perplexity when someone asks them for a recommendation in your category.
Read moreA month of brand-consistent content, planned and produced together, in Arabic, English, or both — rather than posted whenever someone remembers.
Read moreFixed scope, agreed before anything starts. No open-ended retainers that quietly become a subscription.
Thirty minutes on what you sell, who buys it, and what is actually not working. If the honest answer is that you do not need me yet, I will say so.
Scope, deliverables, timeline and price on one page. You approve it before any work begins, and it does not move afterwards unless you move it.
You see work in progress at agreed points rather than a single reveal at the end. Direction is cheap to change early and expensive to change late.
Source files, guidelines, and a walkthrough of how to keep it consistent. The goal is that you are not dependent on me to publish next week's post.
Case studies are being written up properly rather than posted as a grid of pretty pictures with no context. Each one will cover what the business needed, what was made, and what changed afterwards.
If you want to see relevant work before then, ask and I will send examples close to your category.
Hala Creative is a one-person content studio based in Jeddah, Saudi Arabia. It produces brand identity, websites, search visibility work, and AI-generated video and advertising for businesses in Saudi Arabia and the wider Gulf, and it trains in-house marketing teams to produce AI content themselves.
Hisham Hassan, a digital marketer based in Jeddah with around four years of experience across social media marketing, content production, e-commerce operations on Salla, and brand identity work. You deal with him directly. There is no account manager relaying your brief to someone you never meet.
GEO is the practice of making a business visible inside AI assistant answers — ChatGPT, Claude, Gemini, Perplexity. SEO competes for a position in a list of ten links. GEO competes to be the source a model cites when it writes one answer and shows no list at all.
The work overlaps, but the emphasis differs. GEO depends on defining your business as a clear entity, structuring pages so the answer comes first, using structured data, serving HTML that AI crawlers can read without running JavaScript, and being mentioned consistently across sites the models already trust.
Yes, and Arabic work is written in Arabic rather than translated from English — including Hejazi dialect where the audience and tone call for it. Saudi readers can tell instantly when copy has been run through translation, and it undercuts the brand it was meant to build.
Yes. The studio is in Jeddah and works across Saudi Arabia and the UAE, and remotely beyond the Gulf. Nearly all projects run remotely in any case, with in-person meetings available in Jeddah.
It depends entirely on direction. AI removes the cost of production; it does not remove the need for judgement about what to produce. Used with no art direction, it makes the recognisably generic output that people have learned to scroll past, and that actively costs a brand credibility.
Used as a production tool underneath a defined identity, it lets a small business publish at a volume that used to require an agency retainer. The identity work comes first for that reason.
Tell me what you sell and what is not working. If I am the wrong fit, I will tell you that rather than write a proposal anyway.