Hala Creative.

Five services, sold as fixed-scope projects.

Hala Creative offers brand visual identity, websites, AI video and advertising, search and AI visibility, and social content production — for businesses in Saudi Arabia and the Gulf. Every project is scoped, priced and agreed in writing before it starts, and the person who writes the proposal is the person who does the work.

Where to start, depending on where you are

Most enquiries arrive asking for the thing that is most visibly broken. It is often not the thing to fix first.

  1. You are launching something new

    Start with brand visual identity, then the website. Producing ads or content before the identity exists means making the same design decisions repeatedly and rebuilding the results later.

  2. You have a brand but nobody finds you

    Start with search and AI visibility. This is a structural problem before it is a content problem, and the audit will usually show the website is what is holding it back.

  3. You are posting but nothing converts

    Start with social content production. Inconsistent output is nearly always a planning problem rather than a creative one — the fix is a system, not more posts.

  4. You need volume and the budget will not stretch

    Start with AI video and advertising. This is the service where the cost gap against traditional production is widest, and where a small brand can suddenly publish like a large one.

The five services

Brand visual identity

Best forNew brands, and rebrands after a change of direction
You receiveLogo suite, palette, type system, guidelines
Runs asFixed-scope project

A visual identity is the set of rules that lets ten different people produce work that still looks like one brand. It is not a logo. The logo is one output of it.

  • Logo in the forms you actually need — full, compact, icon, Arabic lockup
  • Colour palette with usage ratios, not just a row of swatches
  • Typography for English and Arabic, chosen to sit together rather than clash
  • Layout principles, photography direction and a written guidelines document

How identity projects run

Websites

Best forBusinesses whose site is slow, dated, or invisible
You receiveA built, hosted, indexed site you own
Runs asFixed-scope project

Sites are hand-built rather than assembled from a theme and a stack of plugins. That is why they load quickly on a phone on mobile data, which is how most of your visitors will arrive.

  • Written and structured for search from the first draft, not optimised afterwards
  • Server-rendered HTML that AI crawlers can read without running JavaScript
  • Structured data so your business is understood as an entity, not just a page
  • Arabic and English versions where the audience needs both

How websites are built here

AI video and advertising

Best forBrands needing campaign volume without a shoot
You receiveFinished vertical and horizontal cuts, ready to run
Runs asPer campaign, or a monthly cycle

A traditional product shoot means a studio, a crew, a day of everyone's time, and a fixed number of shots you cannot change afterwards. Generated production removes all of that, and removes the excuse for testing only two variations of an ad.

  • Product films and social advertising, art-directed rather than prompted and posted
  • Multiple cuts and aspect ratios from one concept, for real creative testing
  • Arabic and English voice, including regional dialect where it suits the audience
  • Consistent characters, sets and lighting across a whole campaign

What AI production can and cannot do

Search and AI visibility

Best forBusinesses that rank nowhere, or rank and get no enquiries
You receiveAudit, fixes, content plan, and tracked reporting
Runs asAudit first, then a monthly cycle

Two jobs that used to be one. Google still sends traffic and still matters. But a growing share of buyers now ask an AI assistant for a recommendation and never see a list of links at all — and the work that wins there is not identical to the work that wins on Google.

  • Technical audit: speed, crawlability, structure, indexing
  • Entity definition and structured data, so models resolve your business correctly
  • Answer-first content built around the questions your buyers actually type
  • Consistent listings and mentions across the sources models already trust

How SEO and GEO differ in practice

Social content production

Best forBrands posting inconsistently, or not at all
You receiveA planned, produced month, ready to publish
Runs asMonthly cycle

The reason most brand accounts go quiet is not a shortage of ideas. It is that every post is treated as a separate decision, so posting depends on somebody having a spare afternoon. Producing a month at once removes that dependency.

  • A calendar built on content pillars, planned before anything is designed
  • Static, carousel and video formats produced together in one cycle
  • Arabic copy written in Arabic, not translated from English
  • Monthly review of what performed, feeding the following month's plan

How a content month is built

Every proposal fits on one page: scope, timeline, price. If it needs more than that to explain, it has not been thought through yet.

Questions about how services work

Can services be combined into one project?

Yes, and combining them is usually cheaper than running them separately. Identity, website and launch content draw on the same research and the same design system, so scoping them together removes duplicated setup. The most common combination is identity plus website, with a first month of social content at the end.

Which service should a new business start with?

Brand visual identity, in almost every case. Every other service produces work that has to look like something, and with no identity defined, that decision gets made again from scratch on every asset. Running ads before the brand is settled means paying twice — once to produce the work, once to redo it.

Do you offer monthly retainers?

Only for social content production and ongoing search work, where a monthly cycle matches how the work actually runs. Identity, websites and campaign production are sold as fixed-scope projects with a defined end. Open-ended retainers on project work tend to become a subscription nobody reviews.

What does a project cost?

Price depends on scope, and scope is agreed in writing before anything starts. Every proposal states deliverables, timeline and a fixed price on one page, and that price does not move afterwards unless you change the scope yourself.

Who actually does the work?

Hisham Hassan, directly. There is no team behind the site and no account manager passing your brief to someone you never meet. That caps how much runs at once, which is the honest trade for the work being done by the person you briefed.

Not sure which one you need?

Describe the situation and I will tell you which service fits, or tell you that none of them do yet.

Email me

Email
hisham@halacreative.com
WhatsApp
+966 54 690 2154
LinkedIn
hishamhikami
Based in
Jeddah, Saudi Arabia